Privacy & Cookies Policy

At Tribu, we believe trust is the best kind of jewellery- built to last, beautifully personal, and always cherished. 
Whether you’re browsing our collections or placing an order, we’re committed to respecting your privacy and protecting the information you share with us. 
This policy outlines how we collect, use, and protect your data, as well as how we utilise cookies to enhance your experience on our website.

 

 

 

Effective Date: 25 May 2018

 

1. Who We Are

Tribu is an independent jewellery brand based in the United Kingdom. Our shop is hosted on Shopify Inc., which provides us with a secure online e-commerce platform to sell our products and services.



2. The Data We Collect

We may collect and process the following personal information:

When You Shop With Us:

  • Name

  • Email address

  • Shipping and billing address

  • Phone number (if provided)

  • Payment details (securely processed by Shopify or trusted third parties)

When You Browse Our Site:

  • IP address

  • Device type

  • Browser type

  • Browsing behaviour (via cookies or analytics tools)

When You Sign Up for Emails or Contact Us:

  • Name

  • Email address

  • Any other info you provide in your message or signup



3. How We Use Your Information

We use your data to:

  • Fulfil and manage your orders

  • Send order confirmations and delivery updates

  • Provide customer support

  • Send marketing emails (only if you opt in)

  • Improve our website and user experience

  • Prevent fraud and secure our site

We only process your data when we have a valid legal basis to do so, such as fulfilling a contract (e.g. processing an order), complying with legal obligations, or with your consent.



4. Sharing Your Information

We do not sell your personal information.

We may share your information with trusted third parties, such as:

  • Shopify – our website host and e-commerce provider

  • Payment providers – like Shopify Payments, Klarna, or PayPal

  • Delivery partners – to get your orders to you

  • Marketing & analytics services – like Google Analytics, Meta (Facebook/Instagram), or Klaviyo

Each third-party provider is only given the information needed to perform their function and must comply with data protection laws.



5. International Data Transfers

As Shopify and some of our providers operate outside the UK, your data may be transferred internationally. When this occurs, we ensure safeguards are in place, such as Standard Contractual Clauses (SCCs), to protect your data in line with UK GDPR requirements.



6. How Long Do We Keep Your Data

We retain your data only as long as necessary for the purpose collected, including:

  • Orders: Typically retained for 6–7 years for tax and accounting purposes

  • Marketing preferences: Until you unsubscribe

  • Support queries: As long as needed to resolve the issue



7. Your Rights (UK GDPR)

You have the right to:

  • Access the personal data we hold about you

  • Correct inaccurate or outdated information

  • Request deletion of your data (“right to be forgotten”)

  • Object to or restrict processing

  • Withdraw consent (e.g. for marketing)

  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise your rights, please contact us at info@tribu.co.uk



8. Cookies Policy

What Are Cookies?
Cookies are small text files placed on your device to improve your browsing experience.

What We Use Cookies For:

  • Remember what’s in your cart

  • Keep you logged in (if applicable)

  • Understand site traffic and user behaviour

  • Provide personalised advertising (if you accept marketing cookies)

We use both essential cookies (required for the site to function) and optional cookies (e.g. for analytics and marketing).

Managing Cookies:
You can control or disable cookies through your browser settings. You can also manage cookie preferences via our cookie banner when you first visit the site.


 

9. Updates to This Policy

We may update this policy from time to time to reflect changes in our practices or for legal reasons. The most current version will always be available on our website with the effective date noted above.


 

10. Contact Us

If you have questions, concerns, or requests about your data or this policy, please contact us:

Tribu
Email: info@tribu.co.uk
Business Address: Unit 1, d, Camden Lock Pl, Chalk Farm Rd, London NW1 8AL, United Kingdom