Featured collection
As seen on
From the Journal
History of Body Piercing
From ancient warriors to modern self-expression, body piercing has always carried meaning. Explore the history behind stretched ears, septum rings and ritual adornment - and discover how the past still shapes what we wear today.
Featured product
Jewellery with a story
Founded in London in 1998, Tribu was built on one simple idea: jewellery should mean something. Every piece we create is designed to express individuality, not trends - crafted for people who choose their own path and wear it with confidence.
From tribal roots to modern expression
Our early collections helped pioneer tribal-inspired jewellery with a modern edge. Over the years, that influence has evolved into designs shaped by sacred geometry, spirituality, yoga culture and urban gypsy style - blending heritage with contemporary form.
Designed to stand apart
We work with a wide mix of materials, organic woods, stones and shells combined with silver, gold and metals, pushing boundaries while staying true to our roots. Tribu exists to explore what jewellery can be, not what it’s expected to be.
End-of-line pieces at reduced prices
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Blog posts
Skull Jewellery: History, Meaning, and Style
From rituals to runways, explore the story of skulls in jewellery- powerful emblems of life, death, and eternal transformation.
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Shadows of the Wild - Fierce Animal Talismans
From pendants to charms, jewellery that carries the spirit of the animal world: symbols of power, mystery, and transformation.
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The Glow Up: Curating Your Summer Ear in Gold
Wearing gold in summer isn’t about making a statement- it’s about amplifying the one your body’s already making: that you’re here, glowing, alive, and unfiltered.
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Frequently Asked Questions
Tribu is a London-based jewellery brand founded in 1998. We design expressive jewellery inspired by tribal heritage, sacred geometry, spirituality and modern culture, creating pieces that are meant to be worn as personal statements rather than trends.
All Tribu jewellery is designed in London. Our collections reflect a mix of global influences and urban culture, shaped by decades of creative exploration and evolving design styles.
Tribu focuses on individuality over mass trends. Our designs blend symbolic forms, organic materials and crafted metals to create jewellery that feels personal, expressive and timeless rather than seasonal.
We work with a wide range of materials, including silver, gold, mixed metals, organic woods, stones and shells. Each material is chosen for its character, durability and visual impact. You can view our full Material Guide here.
We aim to work responsibly with our suppliers and materials, prioritising quality craftsmanship and long-lasting design. Our focus is on creating jewellery meant to be worn and kept, not disposable fashion.
Yes. Over the years, Tribu jewellery has been featured in modern film identities, fashion productions and creative projects, helping establish the brand as a recognised name in expressive jewellery design.
Our Store
Visit Us in the Heart of Camden Market
For over 20 years, our shop has been a true Camden icon—an anchor in a place that constantly evolves. While the world has shifted online, nothing replaces the experience of stepping into our physical space, where stories, styles, and cultures collide.
Come explore one-of-a-kind treasures you won’t find anywhere else:
✨ Custom piercing gear handcrafted for your unique look
✨ Antique tribal jewellery that carries whispers of ancient history
✨ Rare pieces not available online or in any other shop
We’re always delighted to welcome you in person. Whether you’re a longtime Tribu lover or discovering us for the first time -drop by, say hello, and feel the spirit of Camden.
Tribu - London Ltd
📧 info@tribu.co.uk
📞 +44 7904 406 853
📍 Unit 1, d, Camden Lock Pl, Chalk Farm Rd, London NW1 8AL, United Kingdom